HSBC brand stays resilient

With headlines and breaking news stories across the world emphasizing the downslide of the financial world; HSBC has emerged a stronger brand during this trying time. According to leading independent brand valuation consultancy Brand Finance, HSBC in 2008 has proven to be the world's most valuable financial brand and the world's most valuable non-US brand across all sectors. The brand is valued by Brand Finance at nearly US$34 billion, which is US$8.7billion more valuable than the next placed financial brand. HSBC is also ranked seventh among all global brands across all sectors.

HSBC's resilience is attributed to strong financials, a consistent brand strategy and a strong presence in growth markets.

13 January 2009